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Behind the scenes of the Trump Show
From Atlanta to Harlem, the former Apprentice star and his staff know how to give the internet viral video moments
 • 
Kyle Tharp
 and 
Lucy Ritzmann
1
Donald Trump won’t stop posting about abortion
The former president is obsessed with the one issue that could sink his comeback White House bid
 • 
Kyle Tharp
 and 
Lucy Ritzmann
Progressive advocacy groups face diminished digital influence
Meta’s withdrawal from politics and the rise of TikTok has reduced some legacy organizations’ online distribution
 • 
Kyle Tharp
 and 
Lucy Ritzmann
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X (Twitter) political advertising slowly makes a comeback
 • Kyle Tharp and Lucy Ritzmann
Progressive advocacy groups face diminished digital influence
 • Kyle Tharp and Lucy Ritzmann
Meta kills a powerful transparency tool ahead of Election Day
 • Kyle Tharp and Lucy Ritzmann
Threads’ big political questions
 • Lucy Ritzmann and Kyle Tharp
The very online spoiler campaign that could re-elect Trump
 • Kyle Tharp and Lucy Ritzmann
Inside the first-ever White House holiday party for internet celebs
 • Kyle Tharp
2
Instagram’s political restrictions & what to do about them
How political accounts are feeling the platform’s change and tactics for getting around it
 • 
Kyle Tharp
 and 
Lucy Ritzmann
The very online spoiler campaign that could re-elect Trump
Anti-vax presidential candidate RFKJr. is reaching massive audiences online - will he peel away potential Biden voters?
 • 
Kyle Tharp
 and 
Lucy Ritzmann
Meta kills a powerful transparency tool ahead of Election Day
Facebook’s parent company announced the death of CrowdTangle, an industry-leading platform that showed the platform's most viral posts
 • 
Kyle Tharp
 and 
Lucy Ritzmann
The State of the Union was strong online
Biden’s team capitalized on the “Superbowl” of political events
 • 
Kyle Tharp
 and 
Lucy Ritzmann
Meta is already failing to enforce its new AI policy
Facebook pages spent $80,000 on ads last week using Trump's likeness, Biden’s voice to sell merch and scam seniors, in violation of Meta's new policy.
 • 
Kyle Tharp
Senate Democrats’ early digital edge
In all eight battleground U.S. Senate races, Democrats have started the cycle by outspending and outmaneuvering their GOP opponents online
 • 
Kyle Tharp
 and 
Lucy Ritzmann
1
Why Biden had to join TikTok
Staying off the platform in 2024 wasn’t really an option. Here’s why they joined and why it matters.
 • 
Kyle Tharp
 and 
Lucy Ritzmann
FWIW
FWIW
A newsletter tracking digital spending, strategy, and trends in our elections.
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