On Saturday, December 17th, Ron Desantis’ paid media operation kicked back into gear for the first time since the Florida Governor coasted to re-election on November 8th.

DeSantis’ Facebook ads focus on immigration, the “woke media,” and the Governor’s “Freedom Agenda.”

Friends of Ron DeSantis, the Governor’s associated political committee, launched new Facebook, Instagram, and Google ads targeting conservatives nationwide - and has spent at least $7,000 in the campaign’s first few days.

FWIW @FWIWnews

🚨 He’s running? 👀 On Saturday, @RonDeSantisFL launched new Facebook + Google ads targeting conservatives nationwide. 👉 It’s the first time the Florida Governor has run ads on either platform since his re-election on November 8th.

It’s unusual for a term-limited politician to continue running fundraising and email acquisition ads after winning re-election - unless he or she is planning to seek higher office. DeSantis is widely rumored to be planning a run for President in 2024, and will need to quickly build a large base of grassroots supporters to fund that effort.

Google acquisition ads attack the “woke media” and mention “fighting illegal immigration.”

DeSantis is far from the only potential 2024 contender already running ads to build a digital army. Mike Pompeo has been aggressively targeting 2024 early states, and Mike Pence, Donald Trump, Kristi Noem, and Miami Mayor Francis Suarez have all run digital ads boosting their own prospects.

FWIW regularly tracks and reports on key digital movements in the 2024 campaign before most mainstream outlets. Subscribe here to stay in-the-know.

DeSantis running new digital ads nationwide