House Campaign Digital Spending, 8/21 - 8/27
How much are battleground House campaigns spending on Facebook + Google ads?
FWIW, here’s how much money battleground House campaigns spent last week on Meta ads (Facebook + Instagram) and Google ads (Google + YouTube) in races all over the country.
Ad of the week: The real Scott Baugh
No other candidate for U.S. House has spent as much on Snapchat ads this year as Katie Porter, who’s spent $24k on the platform. Most recently, she’s rolled out a new Snap campaign attacking her GOP opponent, Scott Baugh, calling out his corruption both in and out of elected office.
The top spending gubernatorial candidate on digital ads last week was Democrat Kim Schrier in WA-08 who spent $25,777.
The state with the most expensive competitive House races online last week was Pennsylvania, where candidates in the state’s competitive races spent a combined $33,448 on Meta + Google ads.
Democratic candidates in competitive races spent $270,579 on Meta + Google ads last week, while Republican candidates spent $106,246.