Since 2018, the FWIW newsletter has been tracking digital spending, strategy, and trends in our elections.

What is the FWIW newsletter?

FWIW (For What It’s Worth) is a weekly newsletter that breaks down digital spending, strategy, tactics, and trends in our elections. Each week, we highlight whose spending is up, whose is non-existent, and how campaigns, PACs and advocacy groups are leveraging online platforms to effect social + political change.

Since 2018, FWIW has grown to reach over 15,000 subscribers across the country, providing activists, campaign staffers, journalists, and academics with data + 🔥 takes on the online information wars that impact our politics. Our work has recently been featured in The New York Times, McClatchy, Mediaite, POLITICO, AXIOS, Fast Company, Salon, and Forbes, among other national outlets.

FWIW is written + edited by Kyle Tharp and is owned by FWIW Media, LLC, an editorially independent progressive digital media company.

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A newsletter tracking digital spending, strategy, and trends in our elections.


Nick Seymour
Director of Content + Research @ FWIW Media
Tracking digital trends, spending, and insights in our politics and elections.
Kyle Tharp 
I write FWIW, a newsletter tracking digital strategy, spending, and trends in politics. Find me on Twitter @kylewilsontharp. Reach out: